RACHNA@RACHNACHOPRA.COM


Ethnographer

EXPERTISE

PORTFOLIO

​​​​​​​​​​​​​​Rachna Chopra is a seasoned

brand builder, multicultural research investigator, noted for driving innovation and developing competitive branding. Credited for pioneering a paradigm shift in qualitative research from the 'consumer' to the 'human', her natural narrative mindset and superior story telling truly set her apart.​​​

Drawing upon the disciplines of Psychology and Anthropology, she brings a unique blend of revolutionary research methodologies. Her extraordinary ability to decode culture codes, detect emotional responses to brands, and translate research into actionable endeavors make her an invaluable resource.

INDUSTRY ACUMEN

SERVICES AT A GLANCE

Human Insights Strategist®

EXTRAORDINAIRE

LIKE WHAT YOU SEE?

THEN LET MY LENS TELL

YOUR STORY

SKILL 

SPARKING CONVERSATIONS 

WITH DIVERSE PEOPLE

AND CULTURES

PHILOSOPHY 

SEEING THE human

in the consumer
UNIQUENESS

DRAWING the obvious

THAT IS OFTEN MISSED​

FinancIAL/BANKING,

LEGAL & COMPLIANCE, TELECOM, 

HEALTHCARE, PHARMACEUTICAL, 

DIGITAL TECHNOLOGY, MEDIA, ADVERTISING, ENTERTAINMENT, GOVERNMENT, NONPROFIT, RETAIL, F&B, TOURISM, HOSPITALITY 

​​

Corporate Brand Image Research
Competitive Analysis & Positioning

New Prod
uct Development
Market Segmentation Studies
User Experience Research
Communication Efficiency Evaluation
Advertising Concept/Design Testing
Web Content Impact Evaluation
Political Opinion/Campaign Research
Longitudinal Tracking Studies
New Market Entry Strategies
Primary & Secondary Research

Immersive Field Research
Exploratory Non-traditional Focus Groups
Innovative Ethnographic Research
 

Moderation/Facilitation