EXPERTISE

PORTFOLIO

LIKE WHAT YOU SEE?

THEN LET MY LENS TELL

YOUR STORY

RACHNA@RACHNACHOPRA.COM

INDUSTRY ACUMEN

EXTRAORDINAIRE

human insights strategist ®

ethnographer

​​​​​​​​​​​​​​Rachna Chopra is a seasoned

multicultural research investigator, noted for driving innovation and developing competitive branding. Credited for pioneering a paradigm shift in qualitative research from the 'consumer' to the 'human', her natural narrative mindset and superior story telling truly set her apart.​​​

Drawing upon the disciplines of Psychology and Anthropology, she brings a unique blend of revolutionary research methodologies. Her extraordinary ability to decode culture codes, detect emotional responses to brands, and translate research into actionable endeavors make her an invaluable resource.

FinancIAL/BANKING,

LEGAL & COMPLIANCE, TELECOM, 

HEALTHCARE, PHARMACEUTICAL, 

DIGITAL TECHNOLOGY, MEDIA, ADVERTISING, ENTERTAINMENT, GOVERNMENT, NONPROFIT, RETAIL, F&B, TOURISM, HOSPITALITY 

SERVICES AT A GLANCE

SKILL 

SPARKING CONVERSATIONS 

WITH DIVERSE PEOPLE

AND CULTURES

PHILOSOPHY 

SEEING THE human

in the consumer
UNIQUENESS

DRAWING the obvious

THAT IS OFTEN MISSED​


Corporate Brand Image Research
Competitive Analysis & Positioning

New Prod
uct Development
Market Segmentation Studies
User Experience Research
Communication Efficiency Evaluation
Advertising Concept/Design Testing
Web Content Impact Evaluation
Political Opinion/Campaign Research
Longitudinal Tracking Studies
New Market Entry Strategies
Primary & Secondary Research

Immersive Field Research
Exploratory Non-traditional Focus Groups
Innovative Ethnographic Research
 

Moderation/Facilitation