Rachna Chopra is a seasoned
brand builder, multicultural research investigator, noted for driving innovation and developing competitive branding. Credited for pioneering a paradigm shift in qualitative research from the 'consumer' to the 'human', her natural narrative mindset and superior story telling truly set her apart.
Drawing upon the disciplines of Psychology and Anthropology, she brings a unique blend of revolutionary research methodologies. Her extraordinary ability to decode culture codes, detect emotional responses to brands, and translate research into actionable endeavors make her an invaluable resource.
Human Insights Strategist®
Corporate Brand Image Research
Competitive Analysis & Positioning
New Product Development
Market Segmentation Studies
User Experience Research
Communication Efficiency Evaluation
Advertising Concept/Design Testing
Web Content Impact Evaluation
Political Opinion/Campaign Research
Longitudinal Tracking Studies
New Market Entry Strategies
Primary & Secondary Research
Immersive Field Research
Exploratory Non-traditional Focus Groups
Innovative Ethnographic Research
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